A sustainable city

Environmental consciousness concerns business and leisure tourism: 53% of European travelers take their environmental impact into account (source Amadeus/Opinium). Therefore, Bordeaux covets to unite all tourism operators in an eco-responsible approach to assert itself as a greener destination.

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Bordeaux continues to expand its (already considerable) efforts to encourage sustainable business tourism, with a constant commitment to improving the quality of services on offer and bringing all the stakeholders together in pursuit of a new vision of development which respects the long-term future of our region.


As officially announced during the G7 Summit in Biarritz in August 2019, the Bordeaux Metropole Tourism and Convention Office and Bordeaux Metropole have joined forces on a project to secure ISO 20121 status, making Bordeaux one of only a handful of “Sustainable International Destinations” in France, within a select group of French destinations: Biarritz, Metz, Cannes, Deauville, Nantes, Rennes, Marseille, Nancy, Bordeaux.. This initiative is a world first and requires candidates to undertake concrete measures with strict implementation schedules, focused on shared strategic objectives.

To implement this eco-responsible action plan and make Bordeaux a responsible international destination, the Bordeaux metropolis and Bordeaux Métropole tourism and convention will lead several working groups made up of key tourism players (institutions, hotels, restaurant owners, receptive agencies ...).


In keeping with these commitments, the Bordeaux Convention Bureau (office dedicated to business tourism, integrated into the Bordeaux metropolitan tourism and conventions office) is this year taking part in the Global Destination Sustainability Index for the first time. The GDS-Index is the world’s most prominent comparative analysis tool, bringing together 50 cities from all over the world and supporting their efforts to develop environmentally-responsible events management strategies.

Our territory is already home to a host of sustainable tourism initiatives, with a particular emphasis on green transportation and an ever-expanding public transport network. Bordeaux Exhibition Centre has already achieved ISO 14001 Environmental Management certification and is fitted out with over 20 hectares of solar panels. This is the largest urban solar power facility in France, producing enough energy to power 5,000 homes for a year.

Bordeaux is determined to be a driving force in the sustainable transition, uniting all local stakeholders in pursuit of this goal. The events sector offers numerous opportunities for synergy at the local level: sustainable and circular catering solutions, reduced waste and maximum recycling, and of course the potential to create jobs for local people struggling to find employment.

A sustainable city

7 commitments for sustainable tourism shared by 9 major cities:

  1. Deploy open, transparent governance
  2. Develop environmentally-friendly modes of transport
  3. Fight against waste
  4. Make tourism a driving force for inclusion
  5. Develop and protect the destinations’ economy and heritage
  6. Channel tourism revenues towards sustainable innovation

Involve visitors, professionals and event organizers in a sustainable dynamic
For these two projects, the tourism board appeals to its partners and the entire tourism eco-system to join it and commit to these objectives in the name of the Bordeaux Metropolis.