Bordeaux has become a popular European business destination, with a record year in 2018. Business tourism plays a major role in the growth of the city’s tourist trade. This is demonstrated by figures from Bordeaux’s Chamber of Commerce and Industry, which report that 53% of hotel room bookings are business related.
Incontestable reflection of this vitality, the city hosted in 2018 more than 2,880 professional events, with 29% of international participation, or 565,000 conference days for a total estimated economic impact of nearly 164 million euros. 53% of these were company events (seminars, incentive trips, company conventions, etc.) and 47% of congress at national and international level.
A FERTILE ENVIRONMENT
Bordeaux’s popularity as a business destination has been boosted with new reception areas such as Les Bassins de Lumières in 2020, numerous new direct airlines (Manchester, Helsinki, Copenhague, Cologne, Riga, Moscou…), the arrival of the high-speed train line bringing Bordeaux closer to Paris, and the Metropole’s investment in a new conference facility (Palais 2 l’Atlantique).
COMPREHENSIVE HOTEL OFFER
Bordeaux’s hotel capacity continues to expand. From 11,000 rooms in 210 hotels in 2020, a further 720 rooms will be added over the course of 2021. Hotels with an international presence, such as the recently opened Hilton Garden Inn, Radisson Blu and Golden Tulip, and soon the two Marriott hotels, attract clientèle from all over the world.
The range of accommodation also continues to diversify. In 2018, the Eklo hotel chain opened its largest establishment to date, with 127 rooms, studios and shared rooms. The Holiday Inn Express has recently opened in Lormont, on the right bank, with 77 rooms. The 4-star, 40 rooms Zoologie hotel in the Euratlantique district has been open since January, in the magnificent former Institute of Zoology. The Meininger hotel, which doubles as a youth hostel and a hotel, should be opening in 2021/2022, again in the Euratlantique district.