The boom in business tourism

Another success! Every year, Bordeaux hosts nearly 100 conferences and 400 trade events. The share of large-scale international events is on the increase, as illustrated by 2016, which is shaping up to be an excellent year.

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2015 was a record year: 85 rotating conferences and trade shows (excluding local trade shows/fairs and corporate events) including 37 international events, 51,000 attendees (30,000 in 2014) and over 48 M€ in estimated economic benefits (nearly 35 M€ of attendee spending and over 13 M€ of organization-related expenses).

Bordeaux owes this success to its outstanding urban setting, boosted by recognition as a UNESCO World Heritage site in 2007; its thoroughly modernised hotels; the opening of Matmut Atlantique Stadium in spring 2015, as well as new business tourism facilities (see next page); and the inauguration of the high-speed railway line in 2017, connecting Bordeaux to Paris in 2 hours.

This effect is accentuated by several competitiveness clusters, an extensive aeronautics and space hub, a leading position in optics and lasers, and strong expertise in nano and biotechnologies, neurosciences, Health ICT, wood, and sustainable construction. Another advantage is the potential represented by 80,000 students, 11,600 researchers, and the fact that Bordeaux University is one of 5 ‘IDEX’ (Initiative d’Excellence) universities in France, which receive government support to develop R&D and international links.

Greatest successes in 2015

The ITS World Congress chose Bordeaux for its return to France, 21 years after the first conference in Paris in 1994. This event, held from 5 to 9 October, attracted 3,500 participants, 300 exhibitors, and nearly 10,000 visitors, from 100 different countries. A record for Bordeaux!

Another high point in 2015: Bordeaux hosted the international Symposium on Fireworks in September. Nine fireworks displays were organized by 350 specialists from around the world over the five days. Surprisingly, this trade event attracted nearly 200,000 local residents.

The convention bureau, gateway for organisers of trade and corporate events

The Bordeaux Convention Bureau provides free expertise to organisers of trade and corporate events: choice of venue, service providers, and activities. The team analyses event specifications and prepares proposals to ensure that Bordeaux becomes increasingly popular for trade events.
Useful reading: The "Bordeaux Congress & Meeting Guide", a practical handbook for organisers of trade and corporate events.